The Keyword Meta Tag

Evidence suggests that the keyword tag is often rarely used if not ignored all together. Because of this reason if you are implementing this tag you should follow some easy criteria to stay search engine friendly.

The HTML Used:

Start: <meta name=”Keywords” content=”

End: ” />

Example: <meta name="Keywords" content="search, engine, optimization, company,
online, internet, marketing, specialists, optimized, web, site, design, irvine, huntington,
beach, newport, affordable, top, ranked, california" />

Keyword Tag Tips

- Keep It Simple and To The Point.
Each page of your site should be targeting a specific set of keywords. Realistically building for one specific keyword and the long tail versions that follow that one keyword is the best way to build your SEO plan. If you are following this format than it makes choosing the keywords for this tag easy.

Lets use our widgets site from our “Description Tag” Post as an example:

Good Keyword Tag:
widgets, blue, green, widget, small, large, extra, xl, clothing, medium

As you can see we are still targeting the blue and green widgets along with the different sizes offered on that page. Realistically for proper SEO I would recommend creating pages specific to sizes to better show off the product to potential buyers as well as allowing more minute optimization.

Using distinct product pages (this time small green widgets) The tag changes to:
Widgets, small, green, widget, clothing

And yes that’s it. Remember you’re targeting a specific page and specific product line. It’s important that you do not over optimize your meta tags. This is especially true for tags that historically have been abused for keyword density problems like the keyword and description tag.