Title Tag

The Title Meta Tag describes the pages content. It works something similar to how the title of a Book works. Primarily due to the fact that a webpage is essentially like any literary page, even some of the formatting crosses over. Header tags, font stylings, and more are just some of the crossovers.

The description Meta tag gives you an idea of what may be found inside the content of the page. It should be descriptive, to the point, and should have been thoroughly thought out to maximize your search engine ranking and how someone viewing the description via a search engine might be induced to click through to your site.

The HTML used: Start: <title>

End: </title>

Example: <title>Search Engine Optimization</title>

A couple of tips with the Title Tag:

- Keep it short and to the point.
66 characters is the MAXIMUM that Google will show in their search engine results. This should be used as your guide. Though you can use up to 90 total, I always recommend trying to stay within the 66.

- Do Not Repeat Your Keywords

Repeating keywords is seen as spammy and is never good for your end users anyway. Build for them and honestly Google tends to follow.

Bad Title Tag

<title>SEO – Search Engine Optimization– California Search Engine Optimization– Arizona Search Engine Optimization – Florida Search Engine Optimization – Colorado Search Engine Optimization</title>

Better Title Tag
<title>Search Engine Optimization - SEO services</title>

You may think that the kind of Title tag that is highlighted in the “bad Title Tag” doesn’t exist, “No one would ever do that” but trust me there are plenty of title tag spammers out there still today. The title tag in my opinion is one of, if not THE, most important Meta Tag to your search engine optimization campaign. Choosing the right title will not only enable more click throughs once you’ve reached the top of the search engine results, but can also help you to obtain that ranking in the first place.

All in All your Title tag should meet the above criteria while accurately displaying the title of your pages content.