Below you will find some of the numerous search engine optimization services that we use to achieve top search engine ranking and relevance for your website. You will learn why they are important, what it is that they do, and why we would implement them for you. You will never find us offering “packages” or other equivalent “one size fits all” approaches to search engine optimization. We only offer customized SEO services to meet your overall search engine marketing and budgetary needs.

To learn more request a Free Website Analysis (a $500 value) or call us at (800) 516 0812

Initial Analysis Report

This internal report is a full site analysis letting us know exactly what search engine optimization services will be required to achieve your goals. Typically this report is based on the current state of your site, the programming languages used, the page and naming structure, etc... This gives us our starting point of what to assess and what to attend to (fix) first.

 

Competition Research

What search terms and phrases is your competition ranking for? What terms are they going after that you may not have previously thought of? Are they offering any products or services you could implement to increase not only your keyword and ranking potential, but also your bottom line? We answer these questions in order to best optimize your site and strengthen your profit potential.

 

Keyword Research

Proper Keyword Research, as a search engine optimization service, is as much of an art as it is a science. While it’s relatively easy to find the largest traffic keywords for a specific industry, the trick is always in finding the “long tail keywords” (keywords of three or more words) that not only deliver traffic, but in most cases can deliver higher quality traffic that converts. Knowing what your potential customers are searching for is crucial in knowing how to optimize your website for proper ranking. As keyword research is that critical step before starting any seach engine optimization project, we take a very large amount of deliberate time to assess and than implement.

On Page search engine Optimization Services

 

Code Optimization

One of the first steps we take in every search engine optimization project is establishing an optimized website base or foundation from which to build. This involves optimizing the actual backend code of your website. we have found through our over ten years of search engine optimization experience that most web designers do not fully understand the value of optimized code. They often use inefficient and redundant code in their design to make it quicker for them to create the site, but ultimately making it harder for you to achieve top search enigne positioning. This is why code optimization is a key search engine optimization service and is provided to every clients website.

This is applicable to sites that we did not design as all sites designed by us come with optimized code.

 

Image Optimization

Often times web / graphic designers do not take download times into account when they are building a website. Many come from a “print” background where the higher the resolution the better. However in the online world, heavy images not only turn away hundreds of potential customers (due to slow load times), but they can also directly affect your ability to achieve top search engine ranking. We go through and optimize all of the images on your website, finding the balance between quality resolution and download times.

Thus lowering bounce rates and increasing your overall ability to achieve top search engine ranking. Applicable to sites that we did not design as all sites designed by us come with optimized images.

 

Navigation Optimization Services

How the hierarchy or the navigation structure of your site is setup is absolutely critical to its ability to rank your internal pages. We have a well defined structure that we will implement after our initial research that will improve search engine visibility as well as relevance to your end user. After we optimize the navigation structure of your page, it becomes possible to change out complete programming languages (ASP to PHP or PHP to ASP) and not have to worry about losing PageRank or ranking of a particular page (all things being the same).

 

Content Creation Services

Defined as an on page search engine optimization service, we go through the content (verbiage) on your pages and optimize your content not only for your end users, to drive and retain traffic, but to also increase your search engine relevance. All content created by us is search engine friendly,written by our two writers who both hold creative writing degrees, and than optimized by our search engine optimization consultants.

 

Analytics Installation and Implementation

Google Analytics is a statistics service provided by the search engine to allow you to generate detailed information about the visitors to your website including what search engine they came from, what keywords they used to get to your site, how long they stayed, what information they looked at, and much more useful information. We install Analytics (if not already present) in order to track performance and break down the real time date for you. We also work with many other statistic programs such as omniture.

 

On Page Optimization

On Page (or onpage) optimization is the culmination of our intital report, keyword research, content writing, navigation structure, code and image optimization, and internal anchor text creation. It is essentially the entire set of our onsite search engine optimization services. When we optimize a website we take the word optimization to mean not only search engine ranking, but also optimized for your end users. Afterall they are the ones that drive the revenue of your site. Each link to internal navigation is properly optimized, all content, navigation, and a finalized report is created to track what we have done to make sure your site is complete, optimized and user friendly.

Off Page search engine optimization

Relevant Optimization and Inbound Link Popularity

Manual Directory Submission Service

A starting point to almost all of our offpage search engine optimization efforts. We will manually submit your website to unique, niche, and distinct directories from all over the web to help drive immediate traffic and inbound links to your website.

 

Niche Directory Submissions

There are certain directories online directly themed to your website, offering a tremendous amount of potential traffic and the ability to help your site build relevance. While the cost of this service varies based on the service fees charged by these high end directories, it is a effective way to build rank and most importantly traffic (which is the ultimate goal of SEO)

 

Social Networking

Myspace, Reddit, Facebook, Del.icio.us, all sites that are driving tremendous amounts of traffic to the companies and websites utilizing these fertile resources. We build your social network on over 100 of the top social networking websites online today. This method is not a shotgun approach; we are establishing a network of your brand and message. Rather than placing your message scattershot across the web, we utilize the sites and sources that drive today's world wide web. Social networking sites are often the first destination for today's web user and being a part of those communities only enhances your brand's perception and recognition with your potential clients.

 

Blog Networking

Blogs are a great way to spread the word about your website, but spamming them is NOT. Really part of our press release service, we take great care to work directly with some of the top bloggers in the world to introduce them to your product or service. Rather than a typical hard sales approach, having your site or product featured on a prominent blog creates grassroots level interest in your site and the marketing result is closer to a word of mouth recommendation from a trusted source than a sales pitch.

 

Article Distribution

Articles are a great way to drive inbound links and traffic to your site. We use this medium to drive the needed relevance not only from users searching for your products or services, but also from other webmasters who will find your relevant, optimized site and continue to link to you. Your relevant content becomes linked across the internet thus increasing traffic, relevance, and overall search engine ranking.

 

Press Release Services

Press Releases are a reliable method for increasing traffic to your site, building your overall brand, and creating buzz for your product or service. Additonally, they can carry many search engine marketing benefits. We use press releases to drive relevance, deliver traffic, and begin creating buzz for your newly optimized website. We continue to submit new press releases whenever there is relevant information, product launches, or any other potentially newsworthy event. We believe in driving targeted traffic through all means possible, not just the obvious search engine ranking we can achieve for you.

 

Continued Link / Relevance Building

If content is king, inbound links are the queen. Search engines work very much like a popularity contest. Simply the more QUALITY sites linking to you the more relevant you are to more users, thus the search engines can rank you higher. Search engines want to provide the most relevant results possible to those using their search engine to help retain them as a repeat user. We work day in and day out to continually achieve top search engine ranking through relevance building. We than work to maintain those top rankings through ethical branding and link popularity techniques.

We hope we gave you some insight into the search engine optimization services that we provide, what it is that we can do for you, and how important it is to not only get the right services, but how important it is to have a search engine optimization company well versed in their use implement them for you.

To learn more request a Free Website Analysis (a $500 value) or call us at (800) 516 0812